NeoCon 2017

Chicago, Illinois

NeoCon is a premier trade show for commercial design.
Industrial and interior designers come to Chicago from all over the globe
to launch, display and sell their products. We used our space to show how we create meaning and a sense of place through design.

A HOLE IN THE WALL

For our first convention we went a little . . . unconventional.

We designed our small booth from floor to ceiling to create a fun and casual space with a high contrast to the buzz of the show floor. We served up craft cocktails and conversation, allowing our products to do what they do best: function.

THE SHOWROOM SPEAKEASY
By flipping the script on the expectations for a trade show booth and creating a warm and friendly atmosphere, our space became a destination hangout with a speakeasy vibe.