super chix case study - Crow Works

Scaling Up with Super Chix

The Challenge
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  • Wanted to move their furniture to a higher-quality material
  • Looking to modularize their furniture package for adaptable floor plan designs and easier installation
The Solution
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  • Provided Super Chix with quality furniture that utilizes solid American hardwoods
  • The interior and exterior furniture package incorporates custom fabric, powder coat colors, and standardized sizes
The Outcome
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“Asked the 3 keys to its continued success, [Super Chix CEO Darryl] Neider replies: 1) Consistently providing our guests with a premium experience, both with our fare and in-store ambiance, 2) Accelerating our current growth, 3) Attracting credible and experienced franchisees.”